Baidu Youxuan, a subsidiary of BIDU-SW (09888.HK) -1.000 (-1.145%) Short selling $161.59M; Ratio 25.846% , announced that during the 618 AI Goods Carnival (literal translation of 618 AI好物狂歡節) on 15-20 June, the number of live streaming transaction users grew 223% YoY, platform order volume surged 115%, number of merchants actively selling on the platform grew 196%, and number of goods actively sold on the platform soared 110%.
During the period, the GMV of anchor live streaming skyrocketed 144x YoY, and the number of orders placed during anchor live streaming mushroomed 87x. The total number of live streaming time by shop broadcasters spiked 13.5x, and the number of e-commerce live streaming anchors increased 5.5x.
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In addition, the number of live streams using digital humans exceeded 100,000, the number of orders placed during live streams using digital humans surged 80x YoY, and the GMV of live streams using digital humans rocketed 120x.
(HK stocks quote is delayed for at least 15 mins.Short Selling Data as at 2024-06-24 16:25.)
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